Built to Endure… Built to Survive
The Founder’s Letter
Hey there.
My name is Bill, and I’m the guy who started IronRidge Survival with nothing more than an idea, a garage full of half-broken gear, a stubborn streak, and a promise I made to myself after one too many close calls in the woods.
I grew up chasing ridges—sleeping under pines, fishing mountain creeks, and learning early that the wild doesn’t hand out second chances. Later, life threw me into situations most folks only see on the news: multi-day power outages, flash floods that swallowed roads, nights so cold I had to choose between warmth and water.
Each time I walked out the other side, I asked the same question: “What could I have done better?” The answer was always the same—better tools, better knowledge, better planning.
So I started testing everything myself.
I dragged packs up slopes in driving rain. I built fires with wet tinder while the wind howled. I patched wounds with whatever was in reach and learned what actually stops bleeding when help is hours (or days) away. I broke a lot of gear doing it. The stuff that survived those tests became the foundation of IronRidge.
This isn’t a corporation with a marketing department. It’s me, a small crew of ridge-runners who’ve been there, and now you.
We don’t sell panic.
We sell the quiet confidence that comes from knowing you’re ready—whether that’s a weekend in the backcountry or a week without power.
Every knife, every pack, every tip we share has been used hard and earned its place.
If it can’t take the beating we give it, it never sees the shelf. That’s the IronRidge promise.
I built this for the people who feel that pull—the ones who look at a storm rolling in and think “I’ve got this” instead of “I hope this ends soon.”
For the parents who want their kids to grow up capable instead of helpless. For anyone who believes self-reliance is the ultimate form of freedom.
So welcome to the ridge. Pull up a rock, tighten your laces, and let’s get stronger together.
Endure the ridge. Rise unbreakable.
Bill Powers
Founder – IronRidge Survival
